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<\/figure>\n<\/div>\nPicture this: Your day starts with a dip in the clear blue Mediterranean, followed by an al fresco seafood lunch and a slow stroll through Positano or Cannes. We\u2019ve all dreamed of such idyllic holiday scenes<\/a> and transplanting ourselves to the Amalfi Coast, Capri, or the French Riviera. And now that summer is officially here, these yearnings have paved the way for TikTok\u2019s latest aspirational fashion trend<\/a>: the \u201cEuropean summer aesthetic<\/a>.\u201d\u00a0<\/p>\n Similar to past trends like quiet luxury<\/a> and coastal grandmother<\/a>, this aesthetic puts an emphasis on \u201cclean,\u201d elevated outfits \u2014 this time taking elements from classic French and Italian styles. Key pieces include tailored tops<\/a>, feminine dresses, matching separates, and top-handle bags<\/a>. This curated wardrobe can be dressed up for both day and night, as well as for hot, humid temperatures. Think: light, flowy fabrics like linen and cotton, intentional detailing like crochet and embroidery, and \u201cold money\u201d silhouettes (problematic implications<\/a> here aside).\u00a0<\/p>\n Although the trend namechecks the entire continent, the looks mostly refer to a romanticized idea of extended leisure time in coastal towns \u00e0 la Eat Pray Love<\/em> or Mamma Mia<\/em>. With comfy and realistic travel staples like yoga pants considered obsolete for the European aesthetic, consumers are turning to contemporary brands such as Reformation, & Other Stories<\/a>, and S\u00e9zane for boat ride-worthy summer outfits<\/a>.\u00a0<\/p>\n This month, attendees\u2019 street style at Paris<\/a> and Milan men\u2019s fashion weeks showcased looks that align with the European summer aesthetic, from freshly steamed, oversized shirts and silky headscarves to embroidered mini dresses and bold jewelry.<\/a> Designers\u2019 Resort 2025 collections<\/a> also featured European-inspired details \u2014 Rochas and Nanushka showcased versatile, day-to-night dresses that could easily be worn from beach to bar, while Baobab\u2019s and Eudon Choi\u2019s ruffles and sleek cutouts gave a flirty edge to sunset-appropriate looks. Versace brought out bright summer sets, while Cinq \u00e0 Sept debuted a Sophia Loren-esque cinched waist \u2014 all falling under the rank of swanky casual \u2018fits.<\/p>\n In a video<\/a> that now has over 800,000 views, TikTok creator Jessica Ortiz (@justjessmaybe<\/a>) described the aesthetic against a green screen of summer outfits like colorful milkmaid dresses<\/a>, white tiered skirts, butter yellow hues<\/a>, and linen shorts (not<\/em> denim shorts<\/a>).<\/p>\n \u201cIf you want to be that It Girl during your Euro vacation, this is what they\u2019re going to be wearing,\u201d Ortiz says at the start of the video. She says the aesthetic is all about details like drop-waist dresses, corsets, layered jewelry and accessories, and emphasizes the importance of comfort via lightweight shirts and flat sandals<\/a>.\u00a0<\/p>\n \u201cI started making my Europe vacation videos because I was figuring out what I was going to wear in each country I was going to,\u201d Ortiz, who is based in Texas, tells Refinery29. \u201cOne of my best friends helped me pack my wardrobe based on a few things: mainly to fit in as much as possible as a tourist and to suit the weather.\u201d Her video is now peppered with comments asking for recommendations for various European destinations like Greece, Italy, and the south of France.<\/p>\n While many of these commenters are looking ahead to planned Europe trips, this aesthetic is not at all restricted to traveling. \u201cThe European aesthetic allows people to romanticize their lives, letting them bring out the best versions of themselves,\u201d stylist Carlotta Constant tells Refinery29. \u201cIt encourages people to escape modern anxieties and embrace simplicity.\u201d\u00a0<\/p>\n Constant splits her time between London and Monaco but her tips for achieving a European summer aesthetic apply to any locale. \u201cIt\u2019s all about layering and comfort. From a black, off-the-shoulder top and a low-waist silk skirt paired with barely there makeup to a more colorful two-piece ensemble, anything goes,\u201d she says. \u201cAlso, comfortable sandals are a must.\u201d Constant currently lives in a red-and-white overshirt from Rhode, a Gant linen maxi dress, and her go-to Loro Piana linen shorts.\u00a0<\/p>\n For some brands like Lisa Says Gah<\/a>, this European-inspired aesthetic has been popular for years. Their widely successful Italian Summer<\/a> print \u2014 featuring bright, hand-painted tomatoes, baguettes, sardine cans, and other picnic-basket items \u2014 launched in 2022. \u201cAs a California brand, it\u2019s always been second nature to find inspiration from the incredible bounty of cuisines and produce,\u201d founder and CEO Lisa B\u00fchler tells Refinery29. \u201cThere are parallels between Italian and Californian food cultures: great wine and gorgeous produce enjoyed al fresco under the warm summer sun.\u201d\u00a0<\/p>\n One of Lisa Says Gah\u2019s bestsellers is a straight-leg jean in their colorful, Italy-inspired Buon Appetito print<\/a> (which they offer from US sizes 0 to 30). \u201cUltimately, the success stems from the undeniable joy of wearing something so eye-catching and cheerful,\u201d B\u00fchler says. \u201cThe print is versatile enough to wear every day and for special occasions. Why not add some joy to your closet?\u201d<\/p>\n Similar to the mindset of dressing for the job you want and not the job you have, dressing towards an aspirational lifestyle can positively boost your everyday wardrobe. Ortiz says that traveling has helped her learn about her personal style. \u201cI\u2019ve now invested in some versatile basics, like a good pair of trousers and plain tanks and tops,\u201d she says. \u201cAlso dressing up every time you go out anywhere? I don\u2019t normally do that in the States but I adapted real quick and now I try to make an effort.\u201d<\/p>\n Next step? Fully embracing the European summer lifestyle by taking all of August off.<\/p>\n Like what you see? How about some more R29 goodness, right here?<\/strong><\/p>\n 23 Summer Outfit Ideas To Beat The Heat<\/a><\/p>\n 14 Summer Fashion Must-Haves, According To Editors<\/a><\/p>\n![](\"https:\/\/ubershop.biz\/wp-content\/uploads\/2024\/06\/11743684.jpg\")
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